Video is currently the fastest growing advertising medium especially online and is no longer the exclusive domain of Fortune 500 companies. Increasingly, companies of all sizes are realizing that video is a highly effective marketing tool when done right and are looking for a way their company can benefit from this trend.
Why is this so common? One reason is that many companies follow the same procedure to hire a creative firm that they do when buying a real product. If you are looking for the video production companies, then you can check out via the web.
They get three different quotes from local video production company and choose the most attractive deals are usually the cheapest. The problem with this approach is that it is often very difficult to really compare apples to apples in the creative services industry.
Here are guidelines to make the right decision when hiring a video production company.
1) Do they have specific experience in this type of video (video companies, sales videos, training videos, etc.) in their portfolio that you want them to produce? While this may sound easy to get stuck with a basic demo reel filled with special effects and not forget that at the end of the video you have to achieve the goals set.
2) Do they take the time to ask questions about your target audience and your business goals before discussing the specifics of your project? You want to hire a video production company oriented marketing and understand how to sell a product or to communicate your message.