Tips On How to Manage Your Direct Mail Campaigns

Business and Management

Many business owners I know usually turn to local office supply stores like Kinko or Office Depot to help with their printing needs. Then, they generally collect and prepare their own ingredients. Depending on the number of letters you need to send, this can be expensive and time-consuming. It is often much cheaper and time consuming to have a local printer, print broker or even an online printer printing material, and then working with a local mail home to send material.

What is your hourly rate? What is the value of your time? Remember, you don't have to do everything yourself. Often, you will be better off outsourcing this type of task than spending your valuable time that you can use to work with clients.

While we are talking about mailing marketing material, as a sidebar, how big is your current mailing list database? Have you taken the time to include everyone you know? If not, you have to do it. Remember, everyone you know will be a prospect or will refer other people to your business. Most, if not all, know the product / service you offer and can easily convey this information when they meet people who need the product / service you offer.

I have many suggestions that I can share to print, send, and all other services needed to send marketing material. Below are the top 3 tips for managing your direct mail campaigns efficiently with Leading Print & Mail Outsourcing Company – Towne Mailer.

1. Simply plan a large letter.

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There is a big difference between sales letters and direct mail delivery, which are generally sent to a list of at least 5,000 in one shipment. Your list must be large because even a good response rate usually falls between 2 – 4%. If you don't have a large list, try to meet more people. There are also other differences between the two letters. Remember, direct mail campaigns are based on one goal – the action your potential customers must take to move further in the sales cycle. Not surprisingly, letters designed to generate referrals generate higher response rates than those designed to close sales.

2. Choose the best format for your letter.

In addition to the catalog, there are three other basic types of direct mail: postcards, letters and packages (dimensional letters). When you create an annual campaign, you can choose one or more types of letters. Postcards, preferably large, are often used to attract the attention of readers. They can be an inexpensive way to alert prospects to upcoming events.

Instead, direct mail that works is a complicated package. They generally consist of teaser envelopes, which promise something interesting in them, one or two page cover letters, various insertions extending offers, and business reply cards with return envelopes. If you want to guarantee the recipient opens your letter, one technique is to put it in a box, making it a part of last year's letter delivery, the highest average dimension letter response rate (5.49%) from each media direct response, according to the Association Direct Marketing.

3. Assemble your campaign.

Direct mail marketing is rarely a do-it-yourself job. There are several steps, which include designing and printing creative works, choosing mailing lists, and sending them to the post office for labeling and distribution. Most postal houses are cost effective for businesses with a minimum of 1,000 for handling and handling shipping costs. Some can also do printing.

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