Statistically, 43% of Google searches are location-based and it is said that every day, over 2 billion searches are conducted on Google. 85% of those people searching will never get beyond the first page of search results. This is why it is crucial that a website is on the first page for the most important search keywords in its industry.
As more and more businesses utilize the Internet to develop a competitive online presence, achieving better results and increasing online visibility and brand awareness becomes essential. It is very important to customize a marketing strategy so that a company will be an industry leader in the online marketplace.
In order to compete, many companies start their search engine marketing with pay-per-click advertising programs, such as Google AdWords. While this can often lead to impressive initial results, the payments to Google are unrecoverable costs, which cut into profits every month. But even bigger issues arise from not addressing long-term concerns such as click-fraud, rising ad costs, or traffic limits.
Before anything else, it is important to fine-tune a site and optimize it for the search engines. Websites that are faster and easier to crawl are easier to find and more relevant to a targeted audience.
To get a website noticed. Search Engine Optimization (SEO) is required to make a website stand out among its competitors, paid search (Pay Per Click such as Google AdWords) and other channels may be needed to drive relevant traffic to a website via specifically targeted keywords researched for a niche or vertical.
By integrating optimization (SEO) into a strategy, it can effectively address these long-term concerns and enjoy the benefits of building a tangible online asset, which becomes a powerful lead and generates website traffic and convert that traffic into customers.
Whether competition consists of market start-ups or well-established businesses, any company needs a solid online marketing campaign. Search engine optimization and social marketing services can help get ahead of the competition by increasing website visitors, increasing website sales and dramatically maximizing website revenues.
SEO strategies for marketing campaigns must be dynamically and creatively developed using scientific methodologies and analysis, coupled with advanced keyword research and market research / competitive intelligence to build relevant traffic to a business via the major search engines.
Understanding the complexities of a complete and customized search engine optimization strategy and setting it in motion will impact search engine placement and will affect a company’s marketing ROI.
A well-organized SEO process will deliver outstanding results if a customized approach is used as a strategy to ensure success and should lead to Increased Website Visitors, Increased Website Sales and Maximized Website Revenues.